I-Motion has been part of DEAG – Deutsche Entertainment AG since 2019.

DEAG sees live entertainment as a holistic task and bundles comprehensive expertise and specialized know-how in relevant business fields. Thus, the DEAG network acts as national and international promoter, producer, label, venue operator and ticket provider. DEAG’s core business areas include Rock & Pop, Classical & Jazz, Family Entertainment, Arts + Exhibitions and Spoken Word, with Family Entertainment and Arts + Exhibitions being particularly important for the further development of the company’s own content.